Citizen Eco-Drive BM6978-77A Men's Watch

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Karat World ensures authenticity and digitally verifiable certification by the International Gemological Institute for every diamond ornaments. We guarantee the quality craftsmanship for you.